February 2021

Hey there Caddyshackers

Our first webinar of the year was a great success, we look forward to seeing more traffic on our website. If you want to jump on our next webinar the 16th of March “Looking at Navigating Sexual Health Pathways” register now.

This month we welcome Jen, our guest blogger. Take it away Jen!

Over ten years ago when we were located with Population Health at the University of Wollongong, three health education officers thought it would be a good idea to come up with a bit of a slogan, brand, tag or whatever Seth Godin calls it for their sexual health/HIV projects.

Neurons firing, we came up with a few options and settled on ‘Share Affection Not Infection’.

If ever that line was having a moment…

We’ve been through some different design phases over the years that some of you might recognise.

Here’s the retro version on one of our surfboards with one very happy winner.

We even turned this 70s style look into a bumper sticker!

From there we moved into the graffiti version of Share Affection Not Infection, using a graphic designer who no longer exists in Wollongong.

Wowser did we focus test that design with young people, hoping to get it just right, cause pobody’s nerfect.

While we have been phasing the graffiti version out, we still have some leftover bits and pieces floating around with this design, namely pop sockets and posters and of course our 3x3 marquee.

Mindful of cost, we are slowly transitioning to a more all-encompassing Caddyshack Project design using the three colours you see on all our stuff in Marine, Desert and Mystic. Teal, or pink and mustard for the realists.

Our new and enduring design was born from being a ‘client’ of third year graphic design students at the University of Wollongong.

Shout out to the ‘All of the Above’ team who created this version and their wonderful teachers Jo Stirling and Gregor Cullen.

We have been keen ‘clients’ for many years with the Uni and can honestly say that we have never seen the course teachers so effusive over this final presentation, describing it as elegant and sophisticated. We hope you all go on to do great things in your chosen fields.

It’s been a real pleasure learning from all the Uni teams about what design can do and how the content drives design and vice versa.

To this day, we continue to work with Cal Harmer from the original Uni team who helped us build our first ever landing page, which was born in August 2019.

Only recently, this has become a website at www.caddyshackproject.com.

A website has allowed us to do more nifty things like have a Google Map showing the locations of the 78 services in the Illawarra Shoalhaven who have free condoms for their clients as part of our Condom Dispenser Project.

You can also select your preferred language on the Google translate option.

When we contacted Family Planning in New Zealand earlier this year to ask about an Instagram competition they were running, they replied to us that this was something that our marketing team could easily replicate.

Ummm marketing team?

That would be me and Madz, with idea input from Naomi and Kaitlyn.

We still get a thrill when people put it all together and say to us “Oh!!! You’re Caddyshack!” Yes we are :)

What we are loving right now

Bit of design geekery for you…

What do the Pyramids of Giza and Da Vinci’s Mona Lisa have in common with Twitter and Pepsi?

Quick answer: They are all designed using the Golden Ratio

Until next time.

Peace, Love & Protection

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